What is Transactional Email?
A Transactional Email is a type of email sent to assist an agreed-upon interaction between a sender and recipient. For example, a marketing email delivered between you, the customer, and your favorite store is a transactional email. In US Healthcare, this is often between a provider and a patient.
Transactional Emails may also be called “triggered” emails because they can include any email that is generated by a patient’s specific action with a patient portal or smartphone app.
In US Healthcare, common transactional email use cases include medication reminders, lab test results, medical proof of delivery, and billing reminders.