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The CEO Guide to AI - 10X CEO Accelerate 2025

Panel discussion at 10X CEO Accelerate 2025 conference

The last panel of 10X CEO Accelerate 2025 was The CEO Guide to AI.

What's happening: Moderated by Scott Berg, the panel featured:

  • Deon Nicholas. Founder & Executive Chairman, Forethought
  • Todd Olson. CEO & Founder, Pendo
  • Beth Greenberg. Chief of Staff to the CEO, Pendo
  • Brian Raymond. CEO & Founder, Unstructured

See also: Requirements for a 10X CEO in an AI World - 10X CEO Accelerate 2025

Some of my takeaways: 

  • Appointing an internal AI tzar was a common theme amongst the panelists. 
  • Before a new hire is made, can an agent do the work instead?
  • Todd Olson: After a company-wide survey, it was discovered quite a few Pendo staff were using personal credit cards for ChatGPT licenses (we also discovered this at Paubox)
  • Brian Raymond: When it came to vibe coding, his company encountered both the Productivity Paradox (time spent on correcting and reviewing AI-generated code) and the Knowledge Paradox (senior software developers see vastly superior gains to junior developers).
  • Deon Nicholas: Three AI themes he's bullish on are AI coding agents; image and content generation; and AI Customer service. 

Why it's important: As a CEO, what is it that I don't know? It's probably a lot. Therefore, I should continually improve. This is why I joined 10X CEO.

See also: 10X CEO Accelerate 2025 - Welcome Reception


Enjoy the pics!

Panel discussion at 10X CEO Accelerate 2025 conference

Brian Raymond (CEO, Unstructured) outlined why vibe coding does not necessarily mean increased productivity.


Panel discussion at 10X CEO Accelerate 2025 with five speakers on stage

Deon Nicholas (Founder, Forethought) sharing how Gen AI caused him to have a "kill your idols" moment: If code generated by AI is better than the existing codebase, replace it. Nothing is sacred.


Panel discussion at 10X CEO Accelerate 2025 with five executives on stage

Todd Olson (CEO, Pendo) shares how they discovered over 100 internal AI use cases.

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