Paubox Weekly: Trends in healthcare email marketing: Q1 2024 insights

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Today’s Paubox Weekly is 514 words - a 2 minute read.

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1. Trends in healthcare email marketing: Q1 2024 insights

We analyzed how healthcare organizations use email marketing in the first quarter of 2024, looking for trends and insights so we can bring you the latest statistics, send patterns, and benchmarks.

Snapshot:

• 17.75 million emails
• 128 unique healthcare industry senders
• Engagement statistics and drip campaigns vs. marketing emails

Q1 email marketing benchmarks

2. How Paubox Forms works with Paubox Marketing

Connect a form to a Paubox Marketing list and automatically add the contact to that list.

Why it matters: This makes follow-on engagement effortless and efficient, so you no longer need to add contacts manually.

It's all about personalized communication

3. Biden-Harris issues rule supporting reproductive health care

The Biden-Harris Administration announced a final ruling regarding privacy for reproductive health care and will provide additional privacy under HIPAA.

The bottom line: The goal of the rule is to protect patient confidentiality and prevent medical records from being used against individuals seeking reproductive medical care.

The OCR received nearly 30,000 comments

4. Ernest Health sued following ransomware attack

Ernest Health Rehabilitation Health faced a massive data breach impacting multiple hospitals in Texas, New Mexico, and other states.

What's new: Since then, Ernest Health has been hit by a class action lawsuit alleging the breach occurred because of “insufficient cybersecurity” and that Ernest Health had “no effective means to prevent, detect or stop” the threat.

LockBit has claimed responsibility for the attack

5. Government initiative to expose healthcare market manipulation

To address concerns regarding anticompetitive practices in the healthcare industry, the FTC, DOJ, and HHS collaborated to launch an online portal.

Going deeper: Complaints submitted through the portal will undergo a preliminary review by staff at the FTC and DOJ's Antitrust Division.

Will enable the agencies to hear directly from the public

Community links

• Fresh Leadership EOS Happy Hour in Honolulu. Link
• Congress unveils American Privacy Rights Act to set national data standards. Link
• 576,000 more accounts were impacted in the Roku cyberattack. Link
• Indicators of Attack (IOAs) can mitigate threats. Link
• Rogue Wi-Fi networks: What you need to know. Link
• Clinician well-being and job satisfaction with HIPAA compliant texts. Link
• The difference between e-signature and digital signature. Link
• Does Paubox Forms use a digital signature? Link
• Using HIPAA compliant emails to improve provider collaboration. Link
• Addressing patient no-shows with HIPAA compliant emails. Link
• The intersection of HIPAA, GINA, and secure communication. Link
• How long should HIPAA compliance audit logs be kept? Link

Good reads from around the web

• OCR launches webpage with HIPAA FAQs on Change Healthcare cyberattack. Link
• Can AI-powered coaches help to save healthcare? Link
• CISO perspectives on complying with cybersecurity regulations. Link
• Change Healthcare finally admits it paid ransomware hackers—and still faces a patient data leak. Link
• Google can’t quit third-party cookies—delays shut down for a third time. Link

What happened last week