Branch is a mobile growth platform that provides deep linking and attribution solutions to enhance user experiences and measure marketing effectiveness.

With Branch, organizations can create seamless user journeys across web and mobile platforms, track the performance of marketing campaigns, and gain insights into user behavior. This helps them optimize marketing strategies, improve user engagement, and drive app growth.

Is Branch HIPAA compliant? Yes, based on our research, Branch can be HIPAA compliant.

 

What changed this year?

Branch reversed its position on HIPAA compliance in May 2024 with the launch of Branch Advanced Compliance, becoming the first mobile attribution provider to offer a HIPAA-eligible solution. This is a big change from Branch's earlier stance, when it would not sign a BAA at all. As of September 2026, our review did not identify further changes to this offering.

 

Will Branch sign a business associate agreement (BAA)?

Yes, Branch will sign a business associate agreement through its Advanced Compliance solution, which is available to enterprise contract customers.

 

What does the Branch BAA cover?

The Branch BAA covers the use and disclosure of protected health information (PHI). Their Advanced Compliance page states, "We sign BAAs for HIPAA-eligible solutions, agreeing to handle and process certain limited, individually identifying health information on behalf of Covered Entities in compliance with HIPAA rules."

Branch Advanced Compliance addresses standards across the HIPAA Security, Privacy, and Breach Notification Rules, and processes certain identifying data points such as IDFA, IP address, and device ID on behalf of covered entities. The solution includes detailed logging and data governance controls, and Branch holds SOC 2 Type II and ISO 27001 certifications alongside its HIPAA offering.

 

Conclusion

Branch signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQs

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals' health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.