This week we got asked about EarthLink email and an organization’s ability to use in a HIPAA compliant manner.
We sometimes get asked about Marketo and an organization’s ability to use in a HIPAA compliant manner. With last month’s news that Adobe acquired Marketo for $4.75B, it’s a timely occasion to see if Marketo is HIPAA compliant or not.
But in order to protect patient data, you need to have patients in the first place. That’s where marketing strategies comes in.
Let’s say you want to start an email newsletter or email marketing campaign to get the word out about your practice and encourage current patients to refer you. Do you have to be HIPAA compliant when it comes to healthcare marketing purposes? And if so, how do you become HIPAA compliant?