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Why healthcare organizations should create summer wellness challenges

Why healthcare organizations should create summer wellness challenges

Challenges create a sense of excitement and motivation. When people face a challenge, they feel a sense of purpose and are more likely to commit to the activity. Challenges can make health-related tasks more interesting and enjoyable for patients, turning routine activities into fun competitions. This approach encourages patients to actively participate in their health care, making them feel more in control and invested in their outcomes. HIPAA compliant email allows for patients allows for the effective and safe communication of summer wellness challenges. 


What makes an effective summer wellness program? 

According to a Journal of Consumer Marketing study by Sharon M. Goldman, “In effect, loyalty marketing tactics are becoming a more important tool than ever in healthcare reform.”

A summer wellness program is a series of activities and initiatives designed to promote physical, mental, and emotional well-being during the summer months. The main goal of a summer wellness program is to encourage healthy habits, reduce stress, and enhance overall quality of life. 

An effective summer wellness program includes a variety of engaging activities like outdoor exercises, healthy eating plans, mental health workshops, and social events. These programs often offer flexibility to accommodate different schedules and preferences. Success is measured by improved health outcomes, increased participant satisfaction, and sustained healthy behaviors beyond the summer.

The components of an effective summer wellness program include: 

  • Regular physical activities
  • Nutritious meal plans
  • Mental health support and workshops
  • Social events and community building
  • Flexible schedules and varied activities
  • Educational sessions on health and wellness
  • Tracking and measuring progress
  • Encouragement of long-term healthy habits

See also: Email metrics for effective healthcare email marketing campaigns


How to communicate summer wellness challenges with patients 

  1. Send personalized HIPAA compliant emails to each patient, discussing how the wellness challenge can benefit their individual health goals.
  2. Provide clear, simple instructions on how to participate in the challenge, including start and end dates, rules, and how to track progress.
  3. Send regular updates and reminders through preferred communication channels such as email, text messages, or patient portals. This keeps patients informed and motivated.
  4. Use engaging and visually appealing content, like infographics and short videos, to explain the challenge and its benefits.
  5. Share success stories from other patients who have participated in similar challenges. This can inspire and encourage others to join.
  6. Provide resources such as tips, FAQs, and contact information for support, ensuring patients feel supported throughout the challenge.
  7. Utilize social media platforms to create a sense of community and allow patients to share their progress and encourage each other.
  8. Offer incentives like small prizes or recognition for milestones achieved during the challenge to increase participation and enthusiasm.

See also: Can you personalize a healthcare email?



How do you promote a summer wellness challenge to patients?

Promotion can be done through personalized invitations, regular updates, engaging content, and social media campaigns.


Do summer wellness challenges require a lot of resources?

They can be designed to fit within the available resources of the organization, using existing facilities and staff.


Can all patients participate in summer wellness challenges?

Yes, challenges can be tailored to accommodate different health conditions and fitness levels, making them accessible to a broad range of patients.

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