New functionality added to Project Orca API: Analytics

Last month we announced the availability of the Project Orca API. The Project Orca API is a HIPAA compliant email marketing API for the management of subscribers, subscription lists, and mailings. It also enables developers and IT staff to integrate with Project Orca to seamlessly sync data with other services. In this post, we'll discuss what's new with the Orca API.

What's New with Project Orca API: Analytics

• Email Segmentation
• Smart Text
• Additional Email Recipients field
• Custom Audience Fields

About Project Orca

• The HIPAA industry is vast and its growth is accelerating
• Due to technical and regulatory complexity, a majority of email marketing vendors have no interest in signing a Business Associate Agreement, let alone providing HIPAA compliant email service
• As such, Email Marketing in US Healthcare largely does not exist
• The market however, repeatedly asked us to provide it
• So we went and built it

How Project Orca got its name

Early on, we needed a codename for our project. I chose Project Orca because I love being in the ocean and the Orca sits at the top of food chain. We’ve been fortunate thus far that our early adopter customers also like the name. So we’re sticking with Project Orca.