Paubox at NESHCo's Annual Conference 2025

What's happening at NESHCo?

NESHCo's Spring Conference, held in Springfield, MA, was titled "Pioneering Healthcare Communications for Today's Patients and Consumers" and focused on innovation in healthcare marketing. From marketing trends to strategic positioning for the future, the conference brought experts and industry newcomers together to learn the skills and generate the creative ideas needed to overcome the challenges ahead. While looking forward, the event's theme was based on the vintage video game The Oregon Trail, serving as a metaphor for the importance of planning ahead.

Who is NESHCo?

NESHCo is the New England Society for Healthcare Communications, and its mission is to advance the discipline of healthcare communications in New England by providing professional development, community, and recognition.

Key takeaways:

• Email marketing that allows for personalization and inclusion of PHI was a hit.
• The Paubox team had some great discussions about how dynamic lists can help automate segmentation for marketers.
• HIPAA regulations and patient privacy pose a significant challenge for healthcare marketers, often limiting patient outreach efforts.
• Of course, a common topic was AI and its impact on marketing efforts, particularly in SEO and content.
• The Lamplighter Awards, held as part of the annual conference, honored more than 45 hospitals, healthcare facilities, and over 30 marketing/advertising agencies for excellence in marketing, public relations, and communications.

Why it matters:

Paubox Marketing is a unique offering in the healthcare marketing space, and we value conversations with healthcare marketing professionals as much as we love working with clinicians, IT directors, and compliance officers. Marketing helps healthcare organizations grow and thrive, and Paubox is a part of their toolkit.