Smaply is a user experience (UX) and service design tool that helps organizations visualize and improve customer journeys.

With Smaply, organizations can create journey maps, service blueprints, personas, and stakeholder maps to understand customer experiences, align teams around them, and manage ongoing service design and journey management work.

Is Smaply HIPAA compliant? No, based on our research, Smaply is not HIPAA compliant.

 

What changed this year?

As of August 2026, our review did not identify any publicly disclosed changes to Samply HIPAA-related policies or BAA terms.

 

Will Smaply sign a business associate agreement (BAA)?

No, Smaply will not sign a business associate agreement, and therefore is not HIPAA compliant. The company's compliance program is built around European frameworks, on its Security & Privacy page, Smaply states that it is "fully compliant with the GDPR and German DSGVO," and its marketing highlights SOC 2, ISO 27001, GDPR, and SSO as its certifications, with no mention of HIPAA or a BAA offering.

 

Conclusion

Smaply does not sign a BAA and is therefore not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.