Is Postalytics HIPAA compliant? (2026 update)

Postalytics is a direct mail automation and marketing platform that provides tools for designing, sending, and tracking personalized physical mail campaigns.

With Postalytics, organizations can integrate direct mail into their broader marketing ecosystem, automate customer outreach, and monitor delivery and engagement performance in real time, enabling teams to streamline campaign execution, enhance customer engagement, and drive more measurable marketing outcomes.

Is Postalytics HIPAA compliant? No, based on our research, Postalytics may not be HIPAA compliant.

What changed this year?

As of March 2026, our review did not identify any publicly disclosed changes to Postalytics HIPAA-related policies or BAA terms.

Will Postalytics sign a business associate agreement (BAA)?

No, Postalytics will not sign a business associate agreement and therefore is not HIPAA compliant.

Conclusion

Postalytics does not sign a BAA and is, therefore, not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.