Customer.io is a customer engagement and marketing automation platform that enables organizations to create, automate, and personalize communications across multiple channels, including email, SMS, push notifications, and in-app messaging.

With Customer.io, businesses can segment audiences based on customer data and behavior, build automated communication workflows, deliver targeted campaigns, and track engagement through analytics.

Is Customer.io HIPAA compliant? Yes, based on our research, Customer.io can be HIPAA compliant.

 

Will Customer.io sign a business associate agreement (BAA)?

Yes, Customer.io will sign a business associate agreement, which can be reviewed by contacting them.

 

What does the Customer.io BAA cover?

The Customer.io BAA covers the use and disclosure of protected health information (PHI), stating, “You can request to execute a BAA with Customer.io outlining your adherence to HIPAA’s privacy and security standards.”

 

What does the Customer.io BAA exclude?

Customer.io limits where PHI can be used on their platform excluding customer support. Their terms state that, “If you need support with an issue relating to HIPAA compliant messages, you should avoid exposing protected health information (PHI) to support teams or non-health professionals outside of your organization… When you submit support tickets or request technical assistance, don’t include protected health information (PHI) in your communications; that includes support communications with Customer.io”

 

Conclusion

Customer.io signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.