HMPS 2025 Day 2 Recap

What’s happening at HMPS?
HMPS 2025, the Healthcare Marketing & Physician Strategies Summit, brings together healthcare’s marketing, communications, and strategy leaders to talk through the biggest shifts shaping our industry. Today’s focus? Actionable strategies to drive access, alignment, and trust.

For Paubox, that means listening closely to how healthcare teams are evolving their communication strategies—and where secure email fits in.

Day 2 highlights

• Digital doesn’t equal distant. Patient expectations are high—and rising. Several sessions today tackled how to humanize digital communication without sacrificing efficiency.

• Physician relationships need rethinking. Physician alignment strategies are being rebuilt with a stronger focus on transparency, shared goals, and—yes—technology that supports both sides.

• AI is a tool, not a shortcut. Whether it’s for content personalization or service line growth, leaders emphasized that AI’s success depends on clarity, compliance, and context.

Standout sessions

• Breakthrough Growth Strategies for Access offered practical approaches to improving access without creating burnout—from centralized communication hubs to smarter segmentation.

• Chief Strategy Officer Panel gave a high-level look at how health systems are planning for the next 3–5 years, with data-backed expansion and tighter integration across teams.

• The Evolving Role of the Chief Marketing Officer addressed how CMOs are juggling performance metrics, cross-functional leadership, and brand accountability in real time.

What we heard at the Paubox booth
There’s growing urgency to tighten up digital communication workflows—especially around referrals, follow-ups, and outreach campaigns. The goal? Better experience, less manual effort, and bulletproof compliance. Secure email infrastructure plays a quiet but crucial role in making that possible.