by Hoala Greevy CEO of Paubox
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Godard Abel: Embrace the Audible | SaaStr Annual 2019

by Hoala Greevy CEO of Paubox

Embrace the Audible - Godard Abel
G2 Crowd CEO Godard Abel: Embrace the Audible

After spending about an hour with G2 Crowd CEO Godard Abel at their booth on Tuesday, I was curious to attend his presentation at SaaStr Annual the next day. In fact, I made sure to show up early so I could grab a front row seat.

His presentation was entitled: “The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd”

The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd

Godard Abel: Embrace the Audible | SaaStr Annual 2019
“Everything I do today is sales.”

Here are my takeaways from Godard Abel’s presentation at SaaStr Annual 2019:

  • Born in Germany (He’s Gen X like me).
  • Embrace the Audible.
  • “Many of us are worried about getting ‘Amazoned'”
  • He is buddies with Lars Nilsson from SteelBrick days.
  • G2 Crowd was inspired by the fact it took Godard 9 years to get into a Gartner quadrant: “We wanted to eliminate the magic in the magic quadrant.”
  • John Sculley was the first investor in BigMachines.
  • “Everything I do today is sales.”
  • Believes SaaS will get much bigger over the next ten years.
  • Matt Gorniak is the man.
  • Agrees with Marc Benioff that the Fourth Industrial Revolution is a huge wave.
  • G2 Crowd is about amplifying the customer’s voice. Currently at nearly 300 employees.
  • The Godard Demo Rule: No boring demos. “The key to a good demo is how you tell it.”
  • The Godard SaaS Rule: Don’t give it away.
  • “Create a winning story because most software is kinda boring.”
  • Don’t use recruiters. Bring the best people with you instead.
  • Godard also uses the V2MOM.
  • “The simplest thing I’ve learned is just to breath.”
  • Qualtrics went all in on G2 Crowd.
  • Be authentic.
  • Runs every morning.
  • “Follow your divine path to the summit.”

Also, enjoy the pics I took from the front row.


Godard Abel: Embrace the Audible | SaaStr Annual 2019
G2 Crowd acquired Siftery in December


Godard Abel: Embrace the Audible | SaaStr Annual 2019
Company Culture is vital


Godard Abel: Eliminating the Magic in the Magic Quadrant
“We wanted to eliminate the magic in the magic quadrant.” Godard Abel


Godard Abel: Embrace the Audible | SaaStr Annual 2019
Take care of yourself as you follow your divine path to the summit


Godard Abel: Embrace the Audible | SaaStr Annual 2019
“Create a winning story because most software is kinda boring.”


Godard Abel: Embrace the Audible | SaaStr Annual 2019
The Sales playbook is unique for each company


Godard Abel: Embrace the Audible | SaaStr Annual 2019
The Godard SaaS Rule: Don’t give it away


Godard Abel: Embrace the Audible | SaaStr Annual 2019
The Godard Demo Rule: No boring demos


G2 Crowd

Godard Abel: Embrace the Audible | SaaStr Annual 2019

G2 Crowd is a peer-to-peer, business solutions review platform headquartered in Chicago, Illinois. They can be thought of as a Yelp for business software reviews.

The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software.

The company recently raised a Series C round of financing.