Meta Pixel (formerly Facebook Pixel) is a piece of code that you can place on your website to track visitor actions and conversions. It enables businesses to measure the effectiveness of their advertising by understanding the actions people take on their website, create targeted audiences for future ads, and optimize their marketing campaigns across Meta's platforms including Facebook and Instagram.
With Meta Pixel, businesses can track specific events such as page views, purchases, form submissions, and other user interactions. This data helps companies retarget website visitors with relevant ads and measure the return on investment of their advertising spend across Meta's advertising network.
Is Meta Pixel HIPAA compliant? No, based on our research, Meta Pixel is not HIPAA compliant.
What changed this year?
As of February 2026, our review did not identify any publicly disclosed changes to Meta Pixel HIPAA-related policies or BAA terms.
Will Meta Pixel sign a business associate agreement (BAA)?
No, Meta Pixel will not sign a business associate agreement, and therefore is not HIPAA compliant.
Conclusion
Meta Pixel does not sign a BAA and is therefore not HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
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Kapua Iao : October 18, 2023
Kirsten Peremore : August 9, 2024