1 min read

BayAreaSearch meetup: SERP is your new homepage (secret bonus pics)

Paubox employees at a BayAreaSearch meetup booth
Organic Content & SEO Specialist Bernard Huang signs an autograph while Takeshi Young of Optimizely welcomes us.
  • I went to my first SEO meetup of the year at Optimizely.
  • Lem Park, co-founder of BrightEdge, gave a impassioned presentation on why he believes SERP is your new homepage in 2018.
  • I love going to meetups like these where I learn a lot and the vibe is welcoming and chill.

 

Thanks to a LinkedIn post from my friend and Paubox NPS 11 promoter Bernard Huang ( Clearscope co-founder), I attended my first SEO meetup of 2018.

Traven Watase ( Scholar's App) and I passed by Y Combinator, Shippo, Slack, EventBrite, Yahoo and 500 Startups on the 20 minute walk over. Man, I love having Paubox headquartered in San Francisco. After signing in, I quickly located the heart of any self respecting Silicon Valley meetup: The obligatory pizza, beer and wine station. After scarfing down my meetup dinner (free pizza), I struck up a conversation with Jeff Chen via an intro from Bernard. I am certainly looking forward to implementing his creative content suggestions. Yet before I could download a third slice of free pizza onto my paper plate, the meetup kicked off. After some opening remarks, Lem Park of BrightEdge gave a compelling presentation on why he believes SERP is your new homepage in 2018. He also kindly provided a link to download a copy of his deck. I learned a lot and am looking forward to attending the next BayAreaSearch meetup.

 


My favorite Lem Park quote of the night: "I like to nerd out" (hell yeah) Presenter speaking at BayAreaSearch meetup with audience seated at tables facing projection screens
My key takeaway slide from Lem Park: Defend. Optimize. Create. Collaborate. Strategy matrix with four quadrants: Defend organic listings above the fold, Optimize listings below the fold, Create new content for above-the-fold keywords, Collaborate with PPC ad teams.
Micah Fisher-Kirshner is fired up for BayAreaSearch in 2018. Presenter speaking at BayAreaSearch meetup with slide showing SERP is your new homepage
It was a rainy afternoon in San Francisco. Wooden cane handle with Optimizely and HOALA labels at a conference

About BayAreaSearch

BayAreaSearch logo with search suggestions dropdown

 

BayAreaSearch is a new association of Bay Area Search Marketing Professionals. BayAreaSearch's goals are:

  • Provide members with networking opportunities with other like-minded SEO pros
  • Promote education of SEO amongst its members and the Bay Area business community
  • Facilitate recruiting (it's hard to find good SEOs!)

 

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