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Is Return Path HIPAA compliant?

Is Return Path HIPAA compliant?


We've been getting asked by customers and prospects about Return Path and whether it can be used in a HIPAA compliant manner. We know the HIPAA industry is vast so we can empathize with just how many people need to use cloud-based services in this sector.

Today we will determine if Return Path offers HIPAA compliant email for marketing or not.

SEE ALSO: HIPAA Breaches and Cloud Providers


About Return Path


Return Path helps marketers optimize their email marketing campaigns. Return Path was founded in 1999 and is headquartered in New York.


Return Path and the business associate agreement


We’ve previously talked about how a business associate agreement (BAA) is a written contract between a covered entity and a business associate. It is required by law for HIPAA compliance. We checked Return Path's site and could not find any mention of their ability to sign a BAA. For example, we checked their Provision of Services page and did not find any mention of Business Associate, HIPAA, PHI, or healthcare.

We also checked:

We could not find any mention of business associates, HIPAA, PHI, or healthcare on those pages either.


Does Return Path offer HIPAA compliant service?

The BAA is a key component to HIPAA compliance between a covered entity and a business associate. Since Return Path does not mention signing a BAA anywhere on their site, we conclude that Return Path is not a HIPAA compliant email service.




We do not recommend using Return Path if you are bound by HIPAA regulations.


HIPAA email marketing tools comparison

To meet the unmet need for HIPAA compliant email marketing, we created Paubox Marketing. It is the only solution that will:


  • Sign a BAA
  • Provide military-grade encryption
  • Allow you to include PHI in your marketing emails
  • Allow patients to read your emails directly from their inbox with no extra steps

In addition, Paubox Marketing is HITRUST CSF certified. Compared to the standard marketing tools, Paubox Marketing is the best option for maintaining HIPAA compliance while harnessing the power of personalized email marketing.


SEE ALSO: Why Paubox Marketing is the Best HIPAA Email Marketing Solution Available


Company Will they sign a BAA? Can you send PHI?
Adobe Campaign NO NO
Campaign Monitor NO NO
Campaigner NO NO
GetResponse NO NO
Hubspot NO NO
Mad Mimi (GoDaddy) NO NO
MailChimp NO NO
MailerLite NO NO
Marketo (Adobe) NO NO
Salesforce Pardot NO NO
Schedulicity NO NO
Sendgrid (Twilio) NO NO
Zoho Campaigns NO NO
ActiveCampaign YES NO
Constant Contact YES NO
Infusionsoft by Keap YES NO
Salesforce Marketing Cloud YES NO
Eloqua (Oracle) YES YES **
Paubox Marketing YES YES


(** To use Oracle Eloqua in a HIPAA compliant manner, recipients receive two emails for every message you send. Patients must also log into a secure message center to view your message - it does not appear in their inbox. This creates friction and makes it less likely that your patients will read your marketing email.)


Try Paubox Marketing for free and make your email marketing HIPAA compliant today.

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