Salesforce Journey Builder is a feature of Salesforce’s Marketing Cloud that enables organizations to create and manage personalized customer journeys across multiple channels.

With Salesforce Journey Builder, organizations can design and automate customer interactions, track engagement, and gain insights into customer behavior, enhancing their marketing strategies and improving customer experiences.

Is Salesforce Journey Builder HIPAA compliant? Yes, based on our research, Salesforce Journey Builder can be HIPAA compliant.

Will Salesforce Journey Builder sign a business associate agreement (BAA)?

Yes, Salesforce will sign a business associate agreement for Salesforce’s Marketing Cloud, which can be reviewed here.

What does the Salesforce Journey Builder BAA cover?

The Salesforce BAA covers the use and disclosure of protected health information (PHI), stating, “Salesforce contributes to keeping ePHI secure in the Salesforce Covered Services by implementing security safeguards that apply to all customers by default.”

Conclusion

Salesforce Journey Builder signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.