Is Optimove HIPAA compliant? (2026 update)

Optimove is a customer-led marketing platform that helps businesses manage customer data and orchestrate AI-driven, multichannel marketing journeys.

With Optimove, organizations can unify customer data into a single view, deliver personalized campaigns across channels, and measure the impact of each interaction, enabling more effective engagement and data-driven growth.

Is Optimove HIPAA compliant? No, based on our research, Optimove is not HIPAA compliant.

What changed this year?

As of January 2026, Optimove does not offer a business associate agreement and does not describe its services as suitable for HIPAA-regulated use.

Will Optimove sign a business associate agreement (BAA)?

No, Optimove will not sign a business associate agreement, and therefore is not HIPAA compliant.

Conclusion

Optimove does not sign a BAA and is therefore not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.