FullStory is a digital experience analytics platform that helps organizations understand how users interact with their websites and mobile applications.
With FullStory, teams can replay user sessions, analyze behavior, identify friction points, and quickly diagnose usability or technical issues, all without needing to tag events manually.
Is FullStory HIPAA compliant? Yes, based on our research, FullStory can be HIPAA compliant.
What changed this year?
As of March 2026, our review did not identify any publicly disclosed changes to FullStory HIPAA-related policies or BAA terms.
Will FullStory sign a business associate agreement (BAA)?
Yes, FullStory will sign a business associate agreement, which can be reviewed by contacting them.
What does the FullStory BAA cover?
The FullStory BAA covers the use and disclosure of protected health information (PHI), stating, "While FullStory continues to prohibit customers from using FullStory’s services to collect health data, we like to have BAAs in place with customers that consider themselves a covered entity under HIPAA, a contractor to a HIPAA-covered company, or if your company interacts with health data, even if that data is anonymous/not sensitive."
What does the FullStory BAA exclude?
FullStory's policy prohibits customers from using its services to collect sensitive health data. According to their terms, “Customers shall not send any sensitive data, such as medical records, diagnostic data, or any other PHI, to FullStory.”
This exclusion limits the type of health data that can be shared with FullStory, restricting the platform's use for certain healthcare-related communications.
Conclusion
FullStory signs a BAA and is therefore HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
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Kapua Iao : September 9, 2020
Mara Ellis : April 7, 2020
