Is Adobe Analytics HIPAA compliant? (2025 update)

Adobe Analytics is a powerful web and app analytics solution that provides organizations with in-depth insights into visitor behavior. 

With Adobe Analytics businesses can measure the performance of their websites and marketing efforts and offer advanced segmentation, real-time automation, and ad-hoc analysis capabilities. 

Is Adobe Analytics HIPAA compliant? No, based on our research, Adobe Analytics is not HIPAA compliant. 

Will Adobe Analytics sign a business associate agreement (BAA)?

No, Adobe will not sign a business associate agreement for Adobe Analytics and, therefore, is not HIPAA compliant.

Conclusion

Adobe Analytics does not sign a BAA and is, therefore, not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in big fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.