Instapage is a landing page platform that provides tools for creating, optimizing, and analyzing landing pages for marketing campaigns.

With Instapage, organizations can design high-converting landing pages, conduct A/B testing, and track performance metrics. This helps marketers improve lead generation, enhance campaign effectiveness, and optimize user experiences for better conversion rates.

Is Instapage HIPAA compliant? Yes, based on our research, Instapage can be HIPAA compliant.

 

What changed this year?

In December 2025, Instapage changed its policies and now offers a business associate agreement for certain healthcare uses.

 

Will Instapage sign a business associate agreement (BAA)?

Yes, Instapage will sign a business associate agreement, which can be reviewed here.

 

What does the Instapage BAA cover?

The Instapage BAA covers the use and disclosure of protected health information (PHI), stating, “Business Associate agrees not to use or disclose PHI other than as permitted or required by this BAA, or as Required By Law.”

 

Conclusion

Instapage signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.