Emma is an email and SMS marketing platform that helps organizations build on-brand campaigns, automate messaging journeys, and manage communications across departments and locations.

With Emma, teams can use a drag-and-drop email builder, audience segmentation, automation, and an AI assistant, and can manage multiple departments from a central account.

Is Emma HIPAA compliant? No, based on our research, Emma is not HIPAA compliant.

 

What changed this year?

As of September 2026, our review did not identify any publicly disclosed changes to Emma's HIPAA-related policies or BAA terms.

 

Will Emma sign a business associate agreement (BAA)?

No, Emma will not sign a business associate agreement, and therefore is not HIPAA compliant. We found no BAA offered in Emma's Services Agreement or Acceptable Use Policy. The Acceptable Use Policy lists protected health information (PHI) under "Sensitive PII," which customers may not send, submit, or store through the service. The policy states that "the Services are not configured to process, receive, and/or store Sensitive PII."

 

Conclusion

Emma does not sign a BAA and is therefore not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.