I attended the MuleSoft Integration Keynote speech yesterday for Dreamforce 18 in San Francisco. Salesforce acquired MuleSoft earlier this year for $6.5B, their largest acquisition to date.

Naturally, I wanted to learn more. Here were the speakers (in order of appearance):

  • Vidya Peters, MuleSoft Chief Marketing Officer
  • Greg Schott, MuleSoft CEO
  • Mark Dao, MulseSoft Chief Product Officer
  • Jane Moran, Global CIO, Unilever
  • Reema Jain, IT Director, Unilever
  • Mike Berger, Vice President of Health Informatics & Data Science, Mount Sinai

 

Here are my takeaways from Integration Keynote: MuleSoft Connects Every App, Data and Device at Dreamforce 18.

Mulesoft CMO Vidya Peters focused the crowd's attention around "changing the clock speed of your business."

Salesforce conference stage displaying MuleSoft keynote about connecting apps, data, and devices

 

"Trust is our number one value." Mark Dao Views themselves as the engine of digital transformation: Mark Dao, MuleSoft

 

MuleSoft CEO Greg Schott mentioned how they view themselves as the engine of digital transformation. He also delivered one of the shortest jokes I've ever heard: "Two APIs walk into a bar...." Pyramid chart titled 'A Large Unsolved IT Problem' showing integration software spending of $32B, systems integration services spend of $394B, and internal custom-built integration spend of $264B.

 

The concept of reusing APIs in the MuleSoft Exchange was a focus point. Conference slide titled 'Creating Connected Customer Experiences' displaying Unilever and Mount Sinai customer case study logos

 

I was impressed by how tightly MuleSoft involved their customers into their Customer Success keynote. Unilever executives Jane Moran and Reema Jain on stage at Dreamforce 18 keynote

 

For Unilever, agility, speed, and cost were large factors in their buying decision. Salesforce Dreamforce 18 keynote stage with speakers and audience at conference event

 

As Unilever has 2,000 business apps in use, Jane Moran joked her job title is actually "Chief Integration Officer." Speaker at Dreamforce 18 conference with Salesforce logo displayed on screen

 

“The problem with point-to-point [integration] is you can’t scale up.” Reema Jain Speaker presenting at Dreamforce 18 conference on stage

 

A desired outcome for Mount Sinai was "to create frictionless experiences.” In other words, too many portals! Mount Sinai faced key challenges slide showing siloed paver requirements, higher security standards, and outcome-based care initiatives with a computer displaying a diagram

 

Mike Berger of Mount Sinai was aptly suited for the Metallica concert later in the evening. Large conference screen displaying a speaker at Dreamforce 18 keynote with Salesforce branding

 

Vidya Peters ended the keynote with a nice CTA (Call to Action): Visit their booths! Salesforce integration conference presentation slide with call-to-action signs and promotional graphics

 

Dreamforce is always packed. Large crowd of attendees at Dreamforce conference keynote with projection screens

 

This is what happens when 170,000 people attend a conference in San Francisco. Crowded staircase at Dreamforce conference with hundreds of attendees

 
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