Are we sure Iterable is HIPAA compliant? (2026 update)

Iterable is a marketing automation platform that helps businesses engage with customers through various channels like email, SMS, in-app messaging, and push notifications. It enables personalized communication and automation workflows, making it popular for companies looking to improve customer engagement and experience.

Is Iterable HIPAA compliant? Yes, based on our research, Iterable can be HIPAA compliant.

What changed this year?

As of February 2026, our review did not identify any publicly disclosed changes to Iterable HIPAA-related policies or BAA terms.

Will Iterable sign a business associate agreement (BAA)?

Yes, Iterable will sign a business associate agreement, which can be reviewed by contacting them.

What does the Iterable BAA cover?

While we are unable to locate their BAA online, Iterable does state that “All sub-processors have signed… a BAA (Business Associate Agreement) to ensure compliance with security controls.”

Conclusion

Iterable signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.