EZ Texting is a text message marketing platform that helps businesses send SMS and MMS messages, automate text campaigns, manage contacts, and communicate with customers through mass texting and two way texting.
With EZ Texting, healthcare organizations can send appointment reminders, staff notifications, patient education messages, and general outreach texts. Its healthcare page promotes SMS for healthcare use cases, but its own HIPAA section says SMS is not inherently HIPAA compliant and that medical professionals should avoid texting personal, sensitive, and specific medical information from a platform that is not HIPAA compliant.
Is EZ Texting HIPAA compliant? No, based on our research, EZ Texting is not HIPAA compliant for transmitting protected health information.
What changed this year?
As of May 2026, our review did not identify any publicly disclosed EZ Texting business associate agreement or HIPAA specific BAA terms.
EZ Texting’s current Terms of Service are effective May 19, 2025, and its Privacy Policy is effective April 30, 2025. Neither public page appears to mention HIPAA or a business associate agreement.
A notable change is that EZ Texting now promotes healthcare SMS use cases more directly and lists healthcare specific integrations and messaging examples. It explicitly states, “Medical professionals should refrain from texting medical information that is personal, sensitive, and specific from a platform that is not HIPAA compliant.”
Will EZ Texting sign a business associate agreement?
No public EZ Texting BAA was identified in our review. EZ Texting’s Terms of Service and Privacy Policy do not mention HIPAA or a business associate agreement, and HHS states that HIPAA generally requires covered entities and business associates to enter into contracts with business associates to ensure PHI is properly safeguarded.
Conclusion
EZ Texting is not HIPAA compliant for sending PHI because we did not identify a public BAA, and its own terms state that text messages and voice broadcasts are transmitted unencrypted.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQs
What is a business associate agreement?
A BAA is a legally binding contract between a HIPAA covered entity and a business associate. It explains how the business associate may use, disclose, protect, and return or destroy protected health information.
What is HIPAA?
HIPAA sets national standards for protecting certain health information. HIPAA protects the privacy and security of health information and helps healthcare providers, health plans, and other regulated entities exchange electronic health information securely.
Who does HIPAA apply to?
HIPAA applies to covered entities, including healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates that create, receive, maintain, or transmit PHI for covered entities.
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Mara Ellis
