EZTexting is an SMS marketing software that enables businesses to communicate with their customers through text messaging. It is widely used across industries, including healthcare, for tasks such as appointment confirmations and patient engagement.
With EZTexting, organizations can create targeted messaging campaigns and enhance their customer communication strategies via SMS.
Is EZTexting HIPAA compliant? No, based on our research, EZTexting is not HIPAA compliant.
Will EZTexting sign a business associate agreement (BAA)?
No, EZTexting will not sign a business associate agreement, and therefore is not HIPAA compliant.
What does the EZTexting BAA cover?
Not applicable. EZTexting does not sign a BAA.
What does the EZTexting BAA exclude?
EZTexting explicitly avoids supporting HIPAA compliance by refusing to sign a BAA. A company representative stated, “Mass messaging companies are inherently not HIPAA compliant, unfortunately, but we do work with a lot of offices that only upload phone numbers.”
Additionally, their website includes a healthcare page that emphasizes the need for a HIPAA-compliant SMS platform and outlines best practices but offers no guarantees or formal agreement to handle PHI securely.
This limits EZTexting’s suitability for healthcare organizations that need to exchange or store protected health information in compliance with HIPAA.
Conclusion
EZTexting does not sign a BAA and is therefore not HIPAA compliant. Despite offering secure infrastructure and discussing healthcare use cases, it cannot be used to transmit PHI in a compliant manner.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQs
What is a business associate agreement?
A BAA is a legally binding contract establishing a relationship between a covered entity under HIPAA and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
HIPAA sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI). HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
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Kirsten Peremore
