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We decided to stop using our Twitter account (@pauboxhq) today, effectively immediately.

What's happening: During our weekly Level 10 meeting for the management team, we discussed whether to stop using Twitter. It was a quick decision.

Here's why:

  • Twitter is now a toxic brand. 
  • No one could recall the last time we received any engagement on Twitter (replies, likes, or retweets)
  • Tweets are no longer public. Why would we use something that can't be viewed?
  • Negative ROI advertising on Twitter. In fact, we've yielded $0 all-time via Twitter ads.


Why it matters: As an ascendant startup, we want to be associated with successful brands. Twitter is no longer in that category.

The bottom line: Our customers are no longer using Twitter, as it's become a toxic brand. 

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