Smart Text added to Project Orca
by Hoala Greevy Founder CEO of Paubox
As we hoped, those customers immediately found ways to implement it into their HIPAA compliant email campaigns.
On that note, I’m pleased to announce that we also released Smart Text to Project Orca this week.
This post will explain what Smart Text is, why we built it, and how you can use it.
What is Smart Text?
The term Smart Text is pretty widely used in technology, so we’ll be clear on what it means to Project Orca.
Here’s what Smart Text means as it relates to Project Orca:
Smart Text allows customers to insert Audience field data without the need to learn special programming syntax.
Why build Smart Text?
By building Smart Text into Project Orca, marketing departments are now able to run personalized HIPAA compliant email marketing campaigns without engineering help.
Our Project Orca customers frequently tell us that while they work in an organization that has software engineers on staff, getting access to their time for marketing objectives is often a nonstarter.
Let’s jump to an example to illustrate how this is done.
How do I use Smart Text?
If we look at the above screenshot, we can see how Smart Text can be utilized to personalize an email campaign or even compile an email report.
The Smart Text drop-down menu can be accessed via any text block within a Promotion.
About Project Orca
Project Orca is our solution to the need we see in the market for HIPAA Compliant Email Marketing.
To provide context, here’s several macro trends in healthcare:
- The HIPAA industry is vast and its growth is accelerating
- Due to technical and regulatory complexity, a majority of email marketing vendors have no interest in signing a Business Associate Agreement, let alone providing HIPAA compliant email service
- As such, Email Marketing in US Healthcare largely does not exist
- The market however, repeatedly asked us to provide it
- So we went and built it