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Is Adobe Campaign HIPAA compliant?

Is Adobe Campaign HIPAA compliant?

Adobe Campaign is a marketing automation platform that allows businesses to create and deliver personalized messaging and experiences to their customers across multiple channels.

With Adobe Campaign, customers have a single place to manage and automate email, ads, and campaigns. With access to audience profiles and analytics, it drives better customer engagement.

Is Adobe Campaign HIPAA compliant? No, based on our research, Adobe Campaign may not be HIPAA compliant. 


Will Adobe Campaign sign a business associate agreement (BAA)?

No, Adobe will not sign a business associate agreement for Adobe Campaign and therefore is not HIPAA compliant.



Adobe Campaign does not sign a BAA and is, therefore, not HIPAA compliant.


Using Paubox to make Adobe Campaign HIPAA compliant

Adobe Campaign Classic, when installed on a customer's server (on-premises), can be configured for HIPAA compliance. Here's how it addresses two aspects:

  1. Data at rest encryption: Adobe Campaign Classic can run on Windows or Linux systems, both allowing for straightforward encryption of entire disk drives. This makes sure that data stored on the server is encrypted at rest.
  2. Data in motion encryption: While Adobe Campaign Classic doesn't natively offer encryption for emails sent to all recipients, it can use the Paubox Email API to achieve encryption in transit. This makes sure that data remains protected while being transmitted.

In short, by encrypting data at rest and using the Paubox Email API for encryption in transit, Adobe Campaign Classic can meet HIPAA compliance standards.



What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.


What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).


HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.


Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.


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