Adobe Analytics is a digital analytics platform that allows organizations to collect, analyze, and report on visitor behavior across websites, mobile apps, and other digital channels.

Organizations can use Adobe Analytics to segment audiences, understand customer journeys, measure campaign performance, and identify opportunities to improve digital experiences.

Is Adobe Analytics HIPAA compliant? No, based on our research, Adobe specifically states that “Adobe Analytics is not HIPAA ready.”

 

What changed this year?

As of August 2026, our review did not identify any publicly disclosed changes to Adobe Analytics’ HIPAA-related policies or BAA terms. Adobe documentation updated in May and June 2026 continues to state that Adobe Analytics is not HIPAA-ready, while Adobe Customer Journey Analytics remains one of Adobe’s designated HIPAA-ready services.

 

Will Adobe Analytics sign a business associate agreement (BAA)?

No, Adobe does not publicly offer a BAA that covers Adobe Analytics, and therefore Adobe Analytics is not HIPAA compliant for processing PHI.

Adobe explains that customers may only process PHI through services included on its official list of HIPAA ready services. Adobe Analytics is not included on that list, although the separate Adobe Customer Journey Analytics product is included.

 

Conclusion

Adobe does not offer a BAA that covers Adobe Analytics, and Adobe Analytics is therefore not HIPAA compliant for processing PHI. Healthcare organizations that require an Adobe analytics product capable of handling PHI can evaluate Adobe Customer Journey Analytics, provided they obtain the correct license, sign a BAA with Adobe, and configure the service appropriately.

See also: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a BAA?

A BAA is a legally binding contract establishing a relationship between a covered entity under HIPAA and its business associates. The purpose of this agreement is to ensure the proper protection of PHI as required by HIPAA regulations.

 

What is HIPAA?

HIPAA sets national standards for protecting the privacy and security of certain health information, known as PHI.

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.