Although you might not immediately think that HIPAA has anything to do with e-commerce, think again. Covered entities selling medical devices to patients must also abide by HIPAA regulations. Drip is a marketing engine built with e-commerce in mind. One of our existing customers brought it up on a call with us recently, so we decided to dig into the details of its HIPAA compliance.
About DripDrip is an e-commerce customer relationship manager. It allows companies to build personalized customer experiences in order to drive sales.
Drip and the business associate agreementA business associate agreement (BAA) is a written contract between a covered entity and a business associate. It is required by law for HIPAA compliance. Drip has no mention of signing a BAA anywhere in its public documentation.
Drip and HIPAADrip does however directly reference HIPAA compliance:
Drip is not HIPAA compliant and we do not provide the encryption and security level as required to become HIPAA compliant.
This is a pretty straightforward answer to the question.
Is Drip HIPAA compliant?
The BAA is a key component to HIPAA compliance, and we found no evidence that Drip will sign one. Furthermore, the company directly states that it is not HIPAA compliant.
Conclusion: Drip is not HIPAA compliant.
HIPAA email marketing tools comparisonTo meet the unmet need for HIPAA compliant email marketing, we created Paubox Marketing. It is the only solution that will:
- Sign a BAA
- Provide military-grade encryption
- Allow you to include PHI in your marketing emails
- Allow patients to read your emails directly from their inbox with no extra steps
In addition, Paubox Marketing is HITRUST CSF certified. Compared to the standard marketing tools, Paubox Marketing is the best option for maintaining HIPAA compliance while harnessing the power of personalized email marketing.
|Company||Will they sign a BAA?||Can you send PHI?|
|Blue Orchid Marketing||NO||NO|
|Mad Mimi (GoDaddy)||NO||NO|
|Infusionsoft by Keap||YES||NO|
|Salesforce Marketing Cloud||YES||NO|
|Eloqua (Oracle)||YES||YES **|