Is Google Analytics HIPAA compliant? (2025 update)

Google Analytics is a free web analytics service that offers basic analytical tools and statistics used for search engine optimization (SEO) and marketing. 

With Google Analytics organizations can monitor and analyze website performance and gain insights into visitor behavior.

Is a Google Analytics HIPAA compliant? No, based on our research, Google Analytics is not HIPAA compliant. 

Will Google Analytics sign a business associate agreement (BAA)?

No, Google will not sign a business associate agreement for Google Analytics and therefore is not HIPAA compliant.

Conclusion

Google does not sign a BAA for Google Analytics and is therefore not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in big fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.