HIPAA (the Health Insurance Portability and Accountability Act of 1996) is U.S. legislation created to improve healthcare standards.
We know the HIPAA industry is vast and that it is important to easily communicate while remaining HIPAA compliant.
SEE ALSO: HIPAA compliant email
Today, we will determine if Lob is HIPAA compliant or not.
Launched in 2015, Lob automates and simplifies direct mail marketing and address verification. The idea is to program and control mail just like email.
This includes sending postcards, self-mailers, letters, and checks to partners and patients alike.
Lob uses cloud software and APIs to help organizations send smarter, faster, and safer mail worldwide, saving time and money in the process. Mail is automatically tracked from production to delivery to meet various compliance requirements and to provide a tracking method for mail campaign performances.
Lob and the business associate agreement
A major part of HIPAA compliance is ensuring a business associate will sign a business associate agreement (BAA). A business associate is a person or entity that performs certain functions or activities that involves the use or disclosure of PHI.
In this instance, Lob is a business associate of a healthcare organization if it accesses any electronic PHI (ePHI), like an address.
RELATED: Is a name PHI?
Lob and HIPAA direct mail marketing
The HIPAA Privacy Rule defines marketing as “a communication about a product or service that encourages recipients of the communication to purchase or use the product or service.” HIPAA compliance for marketing concerns both stored and transmitted information.
On its healthcare and security web pages, Lob stresses its HIPAA compliance and cybersecurity features from product to corporate level. First, Lob stores all data on the cloud to ensure security.
Second, the company undergoes a SOC (System and Organization Controls) 2 Type 2 and HIPAA audit annually. Furthermore, Lob employs encryption at rest and in transit, as well as endpoint security, to secure transactions.
Is Lob HIPAA compliant?
The BAA is a key component of HIPAA compliance and Lob will sign a BAA for its Enterprise clients, asking healthcare organizations to contact sales to learn more.
Lob can be HIPAA compliant.
HIPAA compliant email marketing
Healthcare providers know that clear and efficient communication with patients is a key component of running their practice. Email marketing can be a compliment to direct mail marketing to promote your business.
Paubox Marketing allows you to securely communicate with patients about:
- Appointment reminders
- Patient feedback
- Treatment information
- And many more uses
Paubox is dedicated to providing the highest quality of security to healthcare providers. Our products are HITRUST CSF certified which means we have met key regulatory requirements and industry-defined requirements and are appropriately managing risk.