by Hoala Greevy Founder CEO of Paubox
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Is Salesforce Pardot a HIPAA Compliant Email Marketing Solution?

by Hoala Greevy Founder CEO of Paubox

salesforce pardot blue colored email button on keyboard

We’ve been seeing more vendors, customers, and prospects asking about HIPAA compliant email marketing services.

Since Paubox is a Business Associate to thousands of customers, we’ve been wondering if they are able to use Salesforce Pardot in a HIPAA compliant manner.

We know the HIPAA industry is vast, so we can empathize with just how many people need to use cloud services in this sector.

Today we will determine if Salesforce Pardot offers HIPAA compliant email marketing service or not.

Table of Contents:

Salesforce Pardot

Pardot is a B2B marketing automation solution owned by Salesforce.

What is a Business Associate?

A Business Associate is a person or company that performs certain functions or activities that involve the use or disclosure of protected health information for a Covered Entity.

In a nutshell, the role of a Business Associate is to help Covered Entities comply with the HIPAA Privacy Rule.

Since Pardot is a cloud-based service, if it stores protected health information (PHI) on behalf of a Covered Entity, it is certainly considered a Business Associate.

Read full article: What does it mean to be a Business Associate?

Business Associate Agreement provisions

If a Business Associate provides services to a Covered Entity, then a Business Associate Agreement (BAA) must be in place.

A BAA is a written contract between a Covered Entity and a Business Associate and is required by law for HIPAA compliance.

At a minimum, a Business Associate Agreement contains 10 provisions.

Read full article: Business Associate Agreement Provisions

Salesforce Pardot and the Business Associate Agreement

We checked the Salesforce site for mention of their ability to sign a Business Associate Agreement.

We found the answer we were looking for on the Salesforce HIPAA Compliance page.

We see the following Salesforce solutions are HIPAA compliant:

In other words, we see that Pardot is not among the Salesforce solutions that’s covered by their Business Associate Agreement.

Furthermore, we also found a document called Pardot Security, Privacy and Architecture.

On page five, we found the following section:


Sensitive Data

Important: The following types of sensitive personal data may not be submitted to the Pardot Services: birthdates, government- issued identification numbers; financial information (such as credit or debit card numbers, any related security codes or passwords, and bank account numbers); information related to an individual’s physical or mental health; and information related to the provision or payment of health care.

Does Salesforce Pardot offer HIPAA Compliant Service?

The Business Associate Agreement (BAA) is a key component to HIPAA compliance between a Covered Entity and a Business Associate.

We were able to learn the following about Salesforce Pardot and its stance on HIPAA compliance:

  • Salesforce Pardot is not covered by Salesforce and its Business Associate Agreement
  • Salesforce Pardot does not allow sensitive personal data and healthcare data (e.g. protected health information) to be stored on its platform

Conclusion: Salesforce Pardot is simply not a HIPAA compliant email marketing service.


Not sure what to do next? Try Paubox for FREE and make your email HIPAA compliant today.