Is Optimizely HIPAA compliant? (2026 update)

Optimizely is a digital experience platform (DXP) that helps organizations manage content, run experiments, personalize customer experiences, and optimize digital interactions across websites and other channels.

With Optimizely, organizations can create, manage, improve digital experiences and gain insights into user engagement and behavior.

Is Optimizely HIPAA compliant? Yes, based on our research, Optimizely can be HIPAA compliant.

What changed this year?

As of June 2026, our review did not identify any publicly disclosed changes to Optimizely's HIPAA-related policies or BAA availability. Optimizely continues to offer HIPAA-ready solutions for healthcare organizations and will sign a business associate agreement for eligible customers.

Will Optimizely sign a business associate agreement (BAA)?

Yes, Optimizely will sign a business associate agreement (BAA) for qualifying healthcare customers.

What does the Optimizely BAA cover?

The Optimizely BAA covers the use and disclosure of protected health information (PHI), ensuring compliance with HIPAA regulations. While the specific terms of the BAA are not publicly detailed, it generally includes provisions for:

• Protection of PHI
• Notifications of security incidents
• Access by HHS requests
• Individual Right of Access requests
• Individual accounting requests
• Return or destruction of PHI upon termination

Conclusion

Optimizely signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQs

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.