Marketo Engage is Adobe's marketing automation and lead management platform, used by companies to build email campaigns, manage leads, and run multi-channel marketing programs at scale.

With Marketo Engage, companies can design personalized customer journeys, score and route leads, and measure campaign performance across email, web, and other channels.

Is Marketo HIPAA compliant? Yes, based on our research, Marketo can be HIPAA compliant.

 

What changed this year?

As of June 2026, our review did not identify any publicly disclosed changes to Marketo HIPAA-related policies or BAA terms.

 

Will Marketo sign a business associate agreement (BAA)?

Yes, Adobe will sign a business associate agreement covering Marketo Engage, which can be reviewed by contacting an Adobe sales representative or customer success manager.

 

What does the Marketo BAA cover?

The Marketo BAA states that, "Marketo Engage Customers regulated by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), and who have a subscription to encrypt Customer Data and Customer Content at rest and a signed Business Associate Agreement ("BAA") that applies to their Marketo license, may use Marketo Engage to process ePHI in accordance with the terms of the BAA and the Agreement"

 

What does the Marketo BAA exclude?

Adobe's terms state that customers are “prohibited from using Marketo Engage to transmit or receive patient health records or information reflecting payment for patient treatment.”

 

Conclusion

Marketo signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.