Indicative is a product analytics platform that helps organizations connect customer data, visualize user journeys, analyze behavior, and identify opportunities to improve engagement and retention. The Indicative website now identifies the service as mParticle Analytics.

Is Indicative HIPAA compliant? No, based on our research, Indicative is not HIPAA compliant for collecting or processing protected health information (PHI).

 

What changed this year?

As of September 2026, our review did not identify any publicly disclosed changes to Indicative’s HIPAA-related policies or business associate agreement (BAA) terms.

 

Will Indicative sign a BAA?

No, based on its current public documentation, Indicative does not offer a BAA covering mParticle Analytics.

 

Conclusion

Indicative does not publicly offer a BAA, and is therefore not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQs

What is a BAA?

A BAA is a legally binding contract between a HIPAA covered entity and a business associate that requires the business associate to safeguard PHI and limits how it may use or disclose that information.

 

What is HIPAA?

HIPAA establishes national standards for protecting the privacy and security of certain health information, known as PHI.

HIPAA helps protect individuals’ health information while allowing covered healthcare providers, health plans, and healthcare clearinghouses to use and exchange information for permitted purposes. Covered entities and business associates can face penalties for violating applicable HIPAA requirements.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, including certain healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates that perform services for covered entities involving the creation, receipt, maintenance, or transmission of PHI.