by Hoala Greevy Founder CEO of Paubox
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Email Segmentation added to Project Orca

by Hoala Greevy Founder CEO of Paubox

Project Orca

After launching v1 of Project Orca on Christmas day, we quickly went to work gathering customer feedback.

One of our founding principles at Paubox is that we use customer feedback as a roadmap of what to build and when to build it.

Project Orca is no different. We must pay attention to our customers’ business problems in order to further improve the solution.

As such, I’d like to thank an early adopter, The Queen’s Health Systems, for their request to incorporate segmentation into Project Orca.

What is Segmentation in Email Marketing?

Segmentation can be thought of as the separation of email subscribers into smaller groups based on certain criteria.

Segmentation is typically used as a personalization tactic to deliver relevant email marketing to subscribers.

In healthcare, examples of personalization can include:

In a nutshell, healthcare digital marketing managers find email segmentation powerful because they can cater to different patient groups, rather than creating one mass message for all.

Project Orca

Project Orca is our solution to the need we see in the market for HIPAA Compliant Email Marketing.

To provide context, here’s several macro trends in healthcare:

How Project Orca got its name

Early on, we needed a codename for our project. I chose Project Orca because I love being in the ocean and the Orca sits at the top of ocean food chain.

We’ve been fortunate thus far that our early adopter customers also like the name.

So we’re sticking with Project Orca and we’re going to outrank all other derivatives of it.

Try Paubox Marketing for free and make your email marketing HIPAA compliant today.
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