5 Essential Best Practices for Email Marketing in Healthcare

October 5, 2022

12:00 pm CST


Event featured image

Learn how to effectively integrate personalized email tactics in your marketing strategy while navigating HIPAA regulations around personal health information. This webinar, hosted by the health care email marketing experts at Paubox, will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.

Learning Objectives:

  • The importance of personalization in email marketing and tips for delivering it
  • HIPAA requirements related to email and how to navigate them
  • Best practice email templates for engaging patients, donor and other target audience


Sponsored by Paubox*

Lilly Ohno Product Marketing Manager

Lilly Ohno

Product Marketing Manager

Lilly Ohno is a Product Marketing Manager at Paubox. She has over 10 years of marketing experience in various industries including healthcare technology, telecommunications and real estate development. Over her career, she has helped launch numerous products into the market supported by integrated campaigns. She holds a degree in communication and marketing from the University of Southern California and currently lives in Alameda, California with her husband and toddler.

Profile photo of Shawn Dickerson

Shawn Dickerson

Vice President of Marketing at Paubox

With nearly 25 years of experience in B2B technology and HIT, Shawn has spent most of his career helping organizations collaborate and communicate securely and effectively.

During his time as an executive at KLAS, a leading healthcare IT research company, Shawn saw firsthand the obstacles providers face in balancing regulatory compliance and a superior patient experience – a challenge Paubox is helping thousands of organizations to solve.

Prior to joining Paubox, Shawn previously held leadership positions with several B2B SaaS companies. Shawn, his wife and five children reside in Pleasant Grove, Utah, and he is a graduate of Brigham Young University.

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