Emma has been mentioned on calls with our customers recently, so we decided to dig into the details of its HIPAA compliance.
Customer understands and acknowledges that the Services are not configured to process, receive, and/or store: 1) personal health information (“PHI”), as that term is defined under the Health Insurance Portability and Accountability Act (“HIPAA”).Protected health information (PHI) is anything that can identify a patient and is used during the course of his or her care, even just the patient’s name. Therefore this prohibition makes Emma basically incompatible for healthcare providers.
In addition, Paubox Marketing is HITRUST CSF certified. Compared to the standard marketing tools, Paubox Marketing is the best option for maintaining HIPAA compliance while harnessing the power of personalized email marketing.
SEE ALSO: Why Paubox Marketing is the Best HIPAA Email Marketing Solution Available
Company | Will they sign a BAA? | Can you send PHI? |
Adobe Campaign | NO | NO |
Blue Orchid Marketing | NO | NO |
Campaign Monitor | NO | NO |
Campaigner | NO | NO |
Drip | NO | NO |
Emma | NO | NO |
GetResponse | NO | NO |
Hubspot | NO | NO |
L-Soft | NO | NO |
Mad Mimi (GoDaddy) | NO | NO |
Mailchimp | NO | NO |
MailerLite | NO | NO |
Marketo (Adobe) | NO | NO |
Salesforce Pardot | NO | NO |
SendGrid (Twilio) | NO | NO |
Yesware | NO | NO |
ActiveCampaign | YES | NO |
Constant Contact | YES | NO |
Infusionsoft by Keap | YES | NO |
Salesforce Marketing Cloud | YES | NO |
Eloqua (Oracle) | YES | YES ** |
Paubox Marketing | YES | YES |