SaaStr 2018: Wildly profitable events (with pictures)

Featured image

Share this article

SaaStr 2018: Wildly Profitable Events (with pictures) - Paubox
Splash CEO Ben Hindman: “There are some panels that are fluff. This is not fluff.”

I arrived early to Studio D to get a decent seat for Wildly Profitable Events. I do think SaaStr Annual needs to have more seats in each room.

Splash CEO Ben Hindman was fired up for the panel, which in turn got me fired up. Enthusiasm is contagious!

The panel was made up of:

  • Ben Hindman, Co-Founder & CEO – Splash
  • Myles Kleeger, President & CRO – Braze (formerly Appboy)
  • Vivek Sharma, Founder & CEO – Movable Ink

Here are my takeaways from Wildly Profitable Events:

  • What is the “Opportunity in the Room?”
  • Events accelerate the sales cycle.
  • Timing is everything in Events.
  • Vivek: ABM (Account Based Marketing) approach works well in enterprise sales.
  • Vivek: They took their show on the road. Doing 26 events this year.
  • Myles: Be fast on the follow up after the event. After 30 days, likelihood of a close plummets.
  • Make the event experience memorable.
  • Vivek: Events are #1 component of their marketing program.

29X ROI from a Road Show to 14 cities.
SaaStr 2018: Wildly Profitable Events (with pictures) - Paubox


70X return from an exclusive client dinner.
SaaStr 2018: Wildly Profitable Events (with pictures) - Paubox


19X return from an Annual Summit.
SaaStr 2018: Wildly Profitable Events (with pictures) - Paubox


The Braze formula for measuring Event success.
SaaStr 2018: Wildly Profitable Events (with pictures) - Paubox


I ran into Shippo CEO Laura Behrens Wu beforehand. She was on an earlier panel. She’s a rockstar.


About SaaStr Annual

SaaStr 2018: Wildly Profitable Events (with pictures) - Paubox

SaaStr Annual is the largest non-vendor confab in the world, uniting the global B2B SaaS community both online and off. SaaStr Annual aims to help everyone scale faster and with less stress.

In 2018, over 10,000 Founders, Senior Executives, and VCs will come together over three action-packed days of high-quality networking, learning from those who’ve done it, and of course, great food, generously-poured drinks, and plenty of fun.

SEE ALSO: July Social Mixer at Hawthorne in San Francisco

Try Paubox Email Suite for FREE today.
Author Photo

About the author

Hoala Greevy

Founder of Paubox. Kayak fishing when I can. Native Hawaiian CEO.

Read more by Hoala Greevy

Get started with
end-to-end protection

Bolster your organization’s security with healthcare’s most trusted HIPAA compliant email solution

The #1-rated email encryption 
and security software on G2

G2 Badge: Email Encryption Leader Fall 2022
G2 Badge: Security Best Usability Fall 2022
G2 Badge: Encryption Momentum Leader Fall 2022
G2 Badge: Security Best Relationship Fall 2022
G2 Badge: Security Users Most Likely to Recommend Fall 2022
G2 Badge: Email Gateway Best Relationship Fall 2022
G2 Badge: Email Gateway Best Meets Requirements Fall 2022
G2 Badge - Users Most Likely to Recommend Summer 2022
G2 Badge: Email Gateway Best Results Fall 2022
G2 Badge: Email Gateway Best Usability Fall 2022
G2 Badge: Email Gateway Best Support Fall 2022
G2 Badge: Email Gateway Easiest To Use Fall 2022
G2 Badge: Email Gateway Easiest Setup Fall 2022
G2 Badge: Email Gateway Easiest Admin Fall 2022
G2 Badge: Email Gateway Easiest to do Business with Fall 2022
G2 Badge: Email Gateway Highest User Adoption 2022
G2 Badge: Email Gateway High Performer Fall 2022
G2 Badge: Email Gateway Momentum Leader Fall 2022
G2 Badge: Email Gateway Most Implementable Fall 2022
G2 Badge: Email Gateway Users Most Likely to Recommend Fall 2022