Paubox Marketing on the road at SHSMD

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SHSMD event with Paubox Employees and trip winner

This week our team was on the road in D.C. and exhibited at SHSMD 2022. It was a great conference with members of the Society for Health Care Strategy & Marketing Development joining from all over the nation. Check out our post for what we learned at this year’s conference.

All our customers are winners, but when people visit our booth…

Paubox started in Hawaii with Hoala Greevy and because of that we are known to give away a trip to Hawaii at some of the conferences and events we attend.  At SHSMD this year, Greg Gossett of HealthAware was our lucky winner to Hawaii at SHSMD. Congrats, Greg!  HealthAware provides health risk assessments and patient engagement solutions to raise disease awareness and persuade healthcare interaction.

Dozens of SHSMD attendees stopped by to learn about HIPAA compliant email marketing

At first, people had to stop and think, “Wait, you mean I can send PHI in a marketing email?” Yes! You can! It was a lot of fun for our team to watch healthcare marketers’ expressions when they began to realize the impactful implications of utilizing PHI in an email to patients. Paubox Marketing and our API is opening up a powerful communication channel to all the marketing pros whose expertise extends the reach of hospitals and providers through education and story-based content that impacts patient health and well-being.

Thadd and Garth of NRC
It was great meeting Thadd Chastain and Garth Leinemann of NRC Health at SHSMD 2022. Glasses are looking good!  For more than 40 years, NRC Health has led the charge to personalize healthcare and support organizations in their understanding of each unique individual.

HIPAA compliance and email 

Many of the healthcare marketing professionals that we met agree that HIPAA compliance is necessary, but it also makes personalization and communication with patients a challenge.

Read more: Download Healthcare’s guide to HIPAA compliant email marketing

Rainbow over the US capitol
We did some sightseeing while we were in D.C. and caught this rainbow over the U.S. capitol.

Patient engagement and the senior population

A repeated concern we heard this week was getting information easily to senior patients who may not be as familiar with some technology. Fortunately, our solution makes receiving emails for patients completely seamless. There is no need for passwords, portals, or any extra steps to decrypt emails sent with PHI. Email open rates are an ongoing challenge, but when you add in an obstacle like a rarely used password or portal logon you just know that email will likely go to the trash folder. On the other hand, Paubox Marketing customers are reporting open rates of 70%.

Read more: Implementing HIPAA-safe email communication for older patients

Who belongs to SHSMD?

Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development. We met a lot of creative, innovative professionals who are driven to improve patient care through better communications.

BIll Tourlas
Bill Tourlas from the SPM group. Great meeting you, Bill. Looking good in the Paubox shades! SPM is the leading marketing agency in the U.S. focused on health and healthcare.

SHSMD 2022

It was a great event, and we’re looking forward to seeing everyone again in 2023!

Get started with Paubox Marketing today!

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Anne-Marie Sullivan

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