HIPAA (the Health Insurance Portability and Accountability Act of 1996) is U.S. legislation created to improve healthcare standards.
We know the HIPAA industry is vast and that it is important to work well and communicate with patients while remaining HIPAA compliant.
SEE ALSO: HIPAA compliant email
Today, we will determine if Optimove is HIPAA compliant or not.
Optimove creates CRM (Customer Relationship Management) journeys through a real-time customer data platform.
By using Optimove, organizations can centralize and standardize customer information to improve and enrich a customer’s journey through centralized workflow management. The company uses analytics to automate how organizations market to customers.
And Optimove does this using AI technology to transform customer data into actionable insights.
Moreover, Optimove has aligned with other leading partners (e.g., Salesforce) to bring end-to-end solutions to organizations.
Optimove and the business associate agreement
A major part of HIPAA compliance is ensuring a business associate will sign a business associate agreement (BAA). A business associate is a person or entity that performs certain functions or activities that involves the use or disclosure of PHI.
There is no mention of a BAA on the Optimove website. The only reference to HIPAA is in a blog that states Optimove is compliant with “leading standards and regulations.” There is no other mention of HIPAA.
Optimove and data management
Customers can opt-out if they are aware of the policy and know who to contact.
There is no mention of data storage or security beyond the fact that Optimove uses cloud technology.
Is Optimove HIPAA compliant?
Optimove is not HIPAA compliant.