In terms of marketing power, email marketing is unparalleled. Email marketing offers the highest return on investment of any marketing method, with an average return of $44 for every $1 spent.
However, healthcare marketers face unique challenges because of strict HIPAA regulations, making it difficult to utilize email in their marketing programs.
Find out how new patented technology opens revolutionary ways for healthcare marketers to connect patients, providers and services. We will discuss how to take full advantage of personalized email marketing that contains PHI while maintaining HIPAA compliance.
Head of Content
Anne-Marie Sullivan is the Head of Content at Paubox, a SaaS company that specializes in HIPAA compliant email and email marketing. Previously, Anne-Marie worked as a consultant and Marketing Director to launch and grow numerous B2B and B2C startup tech companies. She holds multiple degrees in communications and has presented to international and national audiences on the topics of marketing, communications, and mindfulness.
Product Marketing Manager
Lilly Ohno is a Product Marketing Manager at Paubox. She has over 10 years of marketing experience in various industries including healthcare technology, telecommunications and real estate development. Over her career, she has helped launch numerous products into the market supported by integrated campaigns. She holds a degree in communication and marketing from the University of Southern California and currently lives in Alameda, California with her husband and toddler.