Paubox Marketing

Personalized, HIPAA compliant email marketing

Boost engagement and increase revenue opportunities by personalizing emails to patients

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4,000+ customers trust Paubox to secure 68 million emails every month

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Personalize with PHI

Send targeted emails that resonate with your audience without violating HIPAA.

  • Create personalized care journeys
  • Leverage tailored content and dynamic text to move beyond generic group messages
  • Ensure every email is secure, encrypted and 100% HIPAA compliant
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Paubox Builder

Create engaging emails

Build emails with a drag-and-drop design editor or use your own custom HTML.

  • Include dynamic text not just for patient names, but also medical conditions, prescribed medications and more
  • Choose from a variety of customizable layouts
  • Create segmented audiences based on PHI and other contact data

Leverage marketing automation

Create drip campaigns to nurture patients and send relevant content at the right time.

  • Create automated drip campaigns
  • Trigger workflows based on segmented audiences or user actions
  • Send reminders, recommendations for additional services and more
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See results

Improve conversion rates by 40% or more with personalized patient messages.

  • Boost revenue and drive return visits
  • Analyze campaign results with rich analytics and data visualizations
  • Showcase the ROI of your email marketing strategies

Why Paubox?

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Increase revenue and improve patient outcomes

Boost revenue and engage patients with personalized and customized messages that drive return visits. 

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Reduce risk

Every email sent is HIPAA compliant, every time. Paubox Marketing is HITRUST CSF certified and offers a business associate agreement for all customers.

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Improve visibility

Paubox Marketing maximizes email deliverability so emails avoid spam folders, and real-time dashboards and reports identify the most impactful campaigns.

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Get help when you need it

Paubox customer service is a best-in-class, U.S.-based team who is available via email or phone.

How Paubox Marketing works

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01

Design your email

Use style themes and dynamic content options to personalize emails.

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02

Send to your audience

Use subscription lists to target and send your email to a specific audience.

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03

Emails get encrypted

Emails are seamlessly encrypted by Paubox servers with 128/256-bit AES encryption.

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04

Protect emails in transit

Emails are protected while on their way to the recipient’s inbox with TLS 1.2 encryption protocol and higher

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05

Emails arrive in their inboxes

Recipients can read secure marketing emails directly in their inboxes, without the hassle of a portal.

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06

Analyze results

View real-time analytics and set up API endpoints to integrate data into external dashboards.

Try Paubox Marketing

Related resources

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Marketing Guide

Healthcare’s guide to personalized and HIPAA compliant email marketing

Healthcare marketers know that a successful email campaign is one that is personalized to an audience segment. However, HIPAA regulations have limited marketers’ ability to add this personal touch. 

In “A comprehensive guide to building your security strategy,” we give you the blueprint to create a strategy to keep your organization and its data safe.

Read more

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Webinar

Email marketing & HIPAA compliance: Can the two be compatible?

In terms of marketing power, email marketing is unparalleled. Email marketing offers the highest return on investment of any marketing method, with an average return of $42 for every $1 spent.

However, healthcare marketers face unique challenges because of strict HIPAA regulations, making it difficult to utilize email in their marketing programs.

Read more