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About YTH

YTH (Youth + Tech + Health) was founded on the premise that the best way to generate positive health outcomes among vulnerable youth is to use technology and new media.

YTH has expanded to include other factors that impact health such as cyber bullying, intimate partner violence and mental health.

One such innovative project is PrEPTECH, an online program and research study designed to support the uptake and adherence of pre-exposure prophylaxis (PrEP) medication to reduce HIV transmission, while allowing users to bypass many of the barriers related to stigma, discrimination, and access.

But in order to actually make the project successful, YTH needed a way to send notifications and email through its platform that was secure and HIPAA compliant.

If we couldn’t find a communication platform that was HIPAA compliant, we wouldn’t be able to launch PrEPTECH. And because we are a non-profit, we don’t have the budget to build it on our own. So we rely on the expertise of trusted vendors like Paubox to provide the security we need.
Bhupendra Sheoran, Executive Director, YTH

Company Snapshot

Paubox Email API Goals

  • Send health information via email to reduce the need for in-person visits
  • Deliver emails directly to the inbox - no password or portal required

Challenge

One of the pain points that PrEPTECH addresses is removing the need for face-to-face communication of sensitive information like test results.

Previously YTH was only able use text messages and email notifications to tell individuals that their test results were ready; people still had to visit in-person to learn the results because there was no secure way to provide the information through email or SMS.

“That was creating a barrier to have people engaged and use PrEP and what we wanted to solve for with PrEPTECH,” said Bhupendra Sheoran, executive director of YTH. “If we couldn’t find a communication platform that was HIPAA compliant, we wouldn’t be able to launch PrEPTECH. And because we are a non-profit, we don’t have the budget to build it on our own. So we rely on the expertise of trusted vendors like Paubox to provide the security we need.”

Solution

After researching different solutions, YTH selected Paubox due to its technology, security and also because of proximity.

“We liked that they were local to the Bay Area and building the relationship with the team,” said Sheoran. “Once we did our due diligence, there was no doubt we would go with Paubox.”

With simple documentation and the Paubox customer success team available for any questions, YTH was able to quickly integrate the Paubox Email API with its web app. The company was soon sending HIPAA compliant email messages via the PrEPTECH platform.

“As a result, we have been able to launch the pilot and successfully meet our goal of signups,” said Sheoran. “The next step will be to make sure they are retained and going through the system again.”

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