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About RICBT

RICBT is a large outpatient psychotherapy and coaching practice based in Rhode Island. The team of about 60 providers includes psychologists, psychiatrists, social workers, and others, all dedicated to helping people solve problems effectively and thrive in their lives and relationships. The organization also has a robust training program for psychology graduate students and postdoctoral scholars.

RICBT specializes in cognitive behavioral therapy for children, teens, and adults. The organization’s mantra and focus is simple yet profound: incredible support and proven strategies. The team works with clients facing depression, anxiety, grief, ADD/ADHD, anger, eating disorders, and mild to moderate substance use, among many other issues. The practice is dedicated to group therapy and offers many outpatient mental health groups.

RICBT is driven by a three-part mission:

  1. An amazing patient experience
  2. A warm, educational, and inspiring work culture
  3. A deep commitment to group treatment
I would highly recommend Paubox Marketing to other similar practices. It’s a cost-effective and easy solution to implement, and I anticipate our patients will continue to enjoy and appreciate it. The simplicity of Paubox Marketing is a real benefit.
Ben Johnson, Ph.D., CEO, Practice Director, and Clinical Psychologist, RICBT
Company Snapshot
  • Founded in 2002
  • Number of locations: 3, plus telehealth options
  • Paubox Marketing client since 2021
  • https://ricbt.com/
Paubox Marketing Goals
  • Send bulk emails to patients while maintaining HIPAA compliance
  • Promote a positive patient experience while saving time for staff
  • Use a simple, easy-to-use, secure email marketing platform
  • Advance the organization’s tech-forward, efficient approach to business
Challenge

As a large group practice, in some circumstances, RICBT needs to communicate the same information to many patients. For example, when the organization needs to let people know about an upcoming practice change or introduce new services, email is an effective way to communicate. However, RICBT needs to ensure that patients’ protected health information (PHI) is kept secure.

For example, RICBT recently changed credit card processors, and administrators needed to find an efficient way to spread the word to the patient base. That practice management issue was the tipping point that led RICBT to reach out to implement Paubox Marketing.

“Using a marketing-oriented platform is an efficient way to send bulk emails, but I wanted to make sure that the system we used was a secure, HIPAA compliant email marketing platform,” said clinical psychologist Ben Johnson, Ph.D., CEO and practice director of RICBT.

Solution

Paubox Marketing proved to be the right fit for RICBT. Our solution makes it easy for organizations to send personalized marketing via secure, HIPAA compliant email. Senders don’t have to worry about cumbersome portals or keywords, and email recipients don’t face barriers like logins or passwords. Paubox Marketing is HITRUST CSF certified, proving that it meets the healthcare industry’s highest security standards.

“I had looked at Salesforce and Health Cloud, but I found the complexity and price prohibitive,” Dr. Johnson explained. “I like the simplicity, ease of use, and straightforwardness of the product. It’s getting the job done for my situation.”

The implementation process was easy with Paubox Marketing. “It was really smooth and straightforward. We didn’t need to do extensive training. Customer support is very responsive, and we were up and running quite quickly,” Dr. Johnson said.

Paubox Marketing aligns with RICBT’s core values. “We are pro-technology and pro-efficiency, and we believe in keeping up to date with where the country is on these issues. Being able to communicate by email in bulk with a patient base is very important,” Dr. Johnson added.

In the past, RICBT sent important practice information, such as when a provider leaves the practice, on paper through the mail. Today, however, email is a faster, more convenient, and less expensive way to communicate important changes like these. With Paubox Marketing, a single email can go out to all the patients immediately in a secure, HIPAA compliant way.

In the future, the organization plans to use Paubox Marketing to conduct secure patient outreach to expand its group program offerings. “Groups are a perfect use case for Paubox,” Dr. Johnson noted. “When we have a new group program we’re designing on developing self-compassion or choosing a career, emailing current patients about the opportunity will be really useful.”

See Also
Results

For its Paubox Marketing email campaigns, RICBT has seen an average open rate of 91% -- five times higher than the average open rate. RICBT is pleased with the solution, noting that Paubox Marketing has saved the practice time and money while maintaining the high levels of patient satisfaction that the practice expects. 

“The results have been demonstrably excellent. We have communicated information to patients that they have acted on – by getting a new card on file, for instance. The alternatives are certainly more time-consuming and costly,” Dr. Johnson concluded.

RICBT looks forward to continuing to send helpful patient emails at scale while maintaining HIPAA compliance.

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