Dynamic lists transform email marketing by enabling real-time segmentation and automated campaigns, allowing you to deliver highly targeted, personalized experiences. As Boberdoo explains, "Dynamic lists boost your campaign’s success because they trigger campaigns based on contact actions, while also allowing you to use form submissions for real-time segmentation and even more precise targeting."
A dynamic list is not your typical email contact list. Instead of being a static collection of names and email addresses, a dynamic list is based on specific criteria or actions taken by the contacts themselves. Contacts can enter dynamic lists if they meet the predefined criteria or if they perform certain actions.
Dynamic lists allow for real-time segmentation of contacts, enabling marketers to send more targeted and personalized email campaigns. By automating the process of adding contacts to dynamic lists, marketers can ensure that each contact receives relevant content based on their interests and behaviors.
See also: HIPAA compliant email marketing: What you need to know
The first step in implementing dynamic lists is to define the criteria for your lists. Consider the actions or behaviors that are important to your marketing goals. This could include filling out forms, clicking on specific links, or opening previous emails.
To leverage dynamic lists effectively, you need an email marketing platform that supports this feature. Look for a platform that provides automation capabilities, allowing you to set up dynamic list triggers and automated campaigns.
Once you have your dynamic lists set up, you must create relevant and engaging content for each segment. Leverage the data you collect to personalize your emails and deliver content that resonates with your audience.
As with any marketing strategy, it's important to monitor the performance of your dynamic lists and make adjustments as needed. Track key metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your campaigns.
What criteria can be used to create dynamic lists?
Dynamic lists can be created based on various criteria, including demographics (e.g., age, location), subscriber behavior (e.g., opened specific emails, clicked on certain links), engagement levels (e.g., active vs. inactive subscribers), and segmentation (e.g., interests, purchase history).
How do dynamic lists differ from static lists?
Static lists require manual management, where subscribers are added or removed by the marketer. In contrast, dynamic lists update automatically based on predefined conditions, such as demographics, behaviors, or interactions with previous emails.
We're introducing dynamic lists to Paubox Marketing. With this new feature, you can create an active, dynamic list that automatically adds or removes contacts based on filtering criteria.
Read more: Dynamic lists – Paubox, Inc.
Dynamic lists would be synonymous with active lists; they automatically update their members based on their criteria. Static lists only include records that meet the criteria at the exact time when their saved.
Dynamic content in email marketing describes any email content that changes based on the subscribers' data, preferences, and behaviors.
Dynamic content consists of a personalized web experience based on data. This format is becoming increasingly common and tries to provide a customized experience for the user.
Dynamic email marketing strategies in healthcare try to deliver personalized and relevant content to patients and healthcare professionals, improving engagement and outcomes.