by Sierra Reed Marketing Manager at Paubox
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18. Hoala Greevy “Not every business in healthcare is COVID proof.”

by Sierra Reed Marketing Manager at Paubox

This week Paubox CEO and founder Hoala Greevy joins us to chat about the HIPAA Breach Report for June, email ranks first in breaches, the 2020 Paubox Kahikina Scholarship recipients are announced and find out who is winning and failing this week.

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Here’s the full transcript of this episode.

Olena Heu: Welcome to another edition of the HIPAA Critical Podcast. I’m your host Olena Heu and joining me this week, the founder and CEO of Paubox. Hoala Greevy.

Hoala Greevy: How’s it going Olena? Great to be back with you.


Olena: Wonderful and a joy to have you of course. Now, June, a very busy month and you’ve got the very latest for us in news.

Hoala: Yeah, we do. So as we’ve been doing for the past three years, we recently published our June HIPAA breach report. And shocker, email ranked first, for both categories that we track, which are number of folks affected, and had their protected health information compromised, and the amount of breaches in a single month.

So that repeats a trend we’ve been seeing for about the last 18 months where email is both the most likely method of a HIPAA breach. And also, it’s just affecting a lot of people when the HIPAA breach occurs. Case in point, a poster child for this month’s HIPAA breach report BJC health systems, it’s based out of St. Louis.

They had some of their email mailboxes compromised. They did an investigation. And on the safe side, they declared that nearly 300,000 people’s protected health information could have been compromised by that email breach. Three hundred thousand in a single month and that led the way for this month’s breach report.

Olena: Incredible and that is quite a large number.

Hoala: It just never stops. Yeah. And then on a more positive note, we recently announced our 2020 Paubox Kahikina Scholarship recipients. It’s our second year doing it and we expanded from one recipient to three. It is a recurring scholarship.

For $1,000 a year per recipient for the entire undergraduate term, with a maximum of five years, and the scholarship is primarily targeting Native Hawaiians to show them the opportunities in computer science and a career in software engineering.

Olena: Yeah. Congratulations to them. Could you give me a brief little synopsis of the three students that were the recipients this year?

Hoala: Sure. Alyssa Lyman is currently entering her sophomore year at Purdue. So she just finished her freshman year. She’d like to become an astronaut and is using computer science as a pathway there. And if she is successful, she’d be the first native one in space.

Kobe Lilio is about to enter his freshman year at George Fox University in a small town in Oregon, south of Eugene.

Lauren Kwee is an incoming freshman at Harvard. She is a straight A student and has already taken a few computer science courses over the summer. We’re just really thrilled to have them as representatives of our scholarship and looking forward for that long term investment in their maturation into this computer science field.

Olena: Wonderful. And I do have a question in regards to the name. How did you come upon the Kahikina name for your scholarship program?

Hoala: My grandma, my tutu that was her middle name. We were close. She passed away about 10 years ago. She never had the chance to go to college and I just thought it would be a nice thing to do in her honor. I think there is a lot behind the word Kahikina. To me, it’s got a lot of ‘mana’ to it. So, you know, I think there’s a presence there for the name and an homage towards Pele, if you will. So that’s a little bit more backstory on that one.

Olena: Oh, wonderful. I love it and such an uplifting story and congratulations to the scholarship recipients. That’s great. All right. We also, you know, at the beginning of each podcast, we talked about what’s in the news, and then we transition over to who’s winning and who’s failing this week. And can you tell us a little bit more about who’s winning for you?

Hoala: Sure. So we believe that our customer out in East Central Illinois Christie Clinic is winning, because, you know, we’ve had this COVID lockdown of the economy, that some summertime as far as opening up of medical services, and so they’re using an additional product of ours, the Paubox Email API, which is a HIPAA compliant, secure Email API you can use for transactionally sent emails.

And they’re using that to power their patient engagement strategy to really keep an eye on the patient experience, not that they’re coming back in their facilities, and also to engage them on return visits so that they can capture that revenue for non-emergency procedures that, you know, they weren’t able to do when they were, you know, all hands on deck to service COVID. Right.

So, I think that’s a smart play on their part. We’ve been sponsoring a marathon that they sponsor every year. They’ve been a customer since 2018. We really just like working with them and being affiliated with their success.

Olena: Wonderful. Always nice to have some good news. Sure. And who’s failing on the opposite end?

Hoala: Well, yeah, sure. So a digestible sensor and wearable patch maker Proteus… they file for chapter 11. unfortunately, earlier this month. They’re more or less a smart pill maker that could track whether patients were taking smart pills. Once a unicorn status kind of startup valued at 1.5 billion, they had raised over 500 million. Unfortunately, they needed to keep fundraising and they weren’t able to do that. That’s led to their chapter 11 reorganization.

Olena: So it is a casualty in 2020, for sure and obviously we’re starting to see other organizations and businesses starting to file for chapter 11 bankruptcy. It’s just a sign of the times that we’re in. Do you think that we’ll continue to see this moving forward?

Hoala: Yeah. I think I read an article in The New York Times and they were  talking about Healthcare being recession proof, right? But what we’ve learned is not every business in Healthcare is COVID proof or pandemic proof, right. So, you know, COVID might have had a role to play in the downfall, you know, capital markets, contracting a bit perhaps, thus inhibiting their ability to fundraise on a timely basis.

I think, you know, stepping back I’ve read, as far as vaccines go, the mumps vaccine was the fastest ever to date from determining a vaccine was needed to general release, including clinical trials, of course, and that was four years. The average vaccine takes 15 years.

In light of where we are now, this feels like we’re in the top of the second inning of a nine-inning baseball game, right? As far as COVID goes. So I think there’s going to be continued winners and losers. Unfortunately, it’s going to continue to be a trying time. So, yeah, heads down, stay focused, stay healthy. I think there’s more to come.

Olena: For sure. And you know, lucky for us, though, at Paubox, you’ve actually been doing quite well and really able to assist some of these businesses with their goals.

Hoala: Yeah, we have been fortunate. Luck or fate, whatever, or both. I’m not sure. But, you know, there’s this concept of a digital transformation and Healthcare buzzword for the past 10-15 years and now that everyone’s having to work remote, everyone’s distributed.

It’s really accelerated that long overdue trend. Basically, you know, the fax machine as I keep saying, you know, it’s still a dominant form of communication in Healthcare. When everyone’s distributed, a fax machine doesn’t work.

And so these folks are, you know…Hey, I need to to do remote, I need to do telehealth, I need functional email that doesn’t take 45 minutes to read a single message via a portal login and all that jazz. So we’ve just been fortunate to be uniquely placed to be a beneficiary of this long-overdue transformation in Healthcare.

Olena: Very true. Well, for more information, you can also log onto our website that is Thanks so much for joining me this week Hoala and we hope that you like and subscribe to our HIPAA Critical Podcast wherever you tune into podcasts. Thank you.