Email analytics export enabled for Paubox Marketing
by Chloe Bowen Chief of Staff
Customers can now export an email analytics report for any promotion they send through the platform.
How it works
Take a look at the analytics for any email campaign that you sent. Not only will you see sortable columns for who viewed, clicked, or unsubscribed, but you will also be able to see if any of the emails were not delivered or bounced.
You will also notice a new button to download a CSV file of the campaign results which you can then open in your preferred spreadsheet application.
Now you can manipulate the data however you want in order to send additional, pinpointed campaigns. For example, you might want to send one follow up email promotion to your patients who opened your marketing email and a different follow up campaign to patients who did not.
Since Paubox Marketing allows you to include protected health information (PHI) in your campaigns, you really have the power to send personalized email marketing to every patient, potential patient, or colleague.
Why you should use Paubox Marketing
Paubox Marketing lets recipients view marketing emails like regular emails without relying on out-dated portal notifications which are terrible for the recipient. It allows you to segment and send secure emails including PHI to increase engagement and build your business while remaining HIPAA compliant.
Paubox Marketing is the only HIPAA compliant email marketing solution that will:
- Sign a business associate agreement (BAA)
- Provide military-grade encryption
- Allow you to include PHI in your marketing emails
- Allow patients to read your emails directly from their inbox with no extra steps
Paubox Marketing is HITRUST CSF certified.
Compared to the standard marketing tools, Paubox Marketing is the best option for maintaining HIPAA compliance while harnessing the power of personalized email marketing.
For inspiration on how to get started, check out these blog posts:
- Healthcare Email Marketing Use Cases
- How to Write an Effective Healthcare Email Newsletter
- HIPAA Definition of Marketing Explained
In addition, we have a freemium plan level that allows any customer to send an unlimited number of marketing emails to up to 100 contacts for free.