by Chloe Bowen
Article filed in

Is Drip HIPAA Compliant?

by Chloe Bowen

Is Drip HIPAA Compliant? - Paubox

Although you might not immediately think that HIPAA has anything to do with e-commerce, think again.  Covered entities selling medical devices to patients must also abide by HIPAA regulations.

Drip is a marketing engine built with e-commerce in mind.  One of our existing customers brought it up on a call with us recently, so we decided to dig into the details of its HIPAA compliance.

About Drip

Drip is an e-commerce customer relationship manager.  It allows companies to build personalized customer experiences in order to drive sales.

Drip and the business associate agreement

A business associate agreement (BAA) is a written contract between a covered entity and a business associate. It is required by law for HIPAA compliance.

Drip has no mention of signing a BAA anywhere in its public documentation.

Drip and HIPAA

Drip does however directly reference HIPAA compliance:


Drip is not HIPAA compliant and we do not provide the encryption and security level as required to become HIPAA compliant.


This is a pretty straightforward answer to the question.

Is Drip HIPAA compliant?

The BAA is a key component to HIPAA compliance, and we found no evidence that Drip will sign one.

Furthermore, the company directly states that it is not HIPAA compliant.

Conclusion

Drip is not HIPAA compliant.

HIPAA email marketing tools comparison

To meet the unmet need for HIPAA compliant email marketing, we created Paubox Marketing. It is the only solution that will:

  • Sign a BAA
  • Provide military-grade encryption
  • Allow you to include PHI in your marketing emails
  • Allow patients to read your emails directly from their inbox with no extra steps

In addition, Paubox Marketing is powered by the Paubox Email API, which is HITRUST CSF certified.

Compared to the standard marketing tools, Paubox Marketing is the best option for maintaining HIPAA compliance while harnessing the power of personalized email marketing.

SEE ALSO: Why Paubox Marketing is the Best HIPAA Email Marketing Solution Available

Company Will they sign a BAA? Can you send PHI?
Adobe Campaign NO NO
Blue Orchid Marketing NO NO
Campaign Monitor NO NO
Campaigner NO NO
Drip NO NO
Emma NO NO
GetResponse NO NO
Hubspot NO NO
L-Soft NO NO
Mad Mimi (GoDaddy) NO NO
Mailchimp NO NO
MailerLite NO NO
Marketo (Adobe) NO NO
Salesforce Pardot NO NO
SendGrid (Twilio) NO NO
Yesware NO NO
ActiveCampaign YES NO
Constant Contact YES NO
Infusionsoft by Keap YES NO
Salesforce Marketing Cloud YES NO
Eloqua (Oracle) YES YES **
Paubox Marketing YES YES

(** To use Oracle Eloqua in a HIPAA compliant manner, recipients receive two emails for every message you send. Patients must also log into a secure message center to view your message—it does not appear in their inboxes. This creates friction and makes it less likely that your patients will read your marketing email.)

Try Paubox Marketing for free and make your email marketing HIPAA compliant today.
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